You need to add your business information and complete a verification process on your GMB profile before you can have access to other Google tools such as Search, Maps and Google business reviews.įour in 5 consumers use search engines to find local information (Think with Google). Your Google My Business (GMB) profile is your identity on Google and critical to local SEO. Simply put, it can’t recommend what it doesn’t know and you lose out on local search volume.īut ranking high on local search results doesn’t only mean having a Google Maps location - it’s also about having a robust overall presence on Google.Ī robust Google presence is built with local search engine optimization (SEO) techniques such as using keywords or your target audience’s search terms in your content to boost relevance, having positive Google business reviews and generating new Google Maps reviews consistently to make your business more credible and trustworthy. Without specific and optimized location information on Google Maps, it’s highly unlikely that Google will suggest your business to a local customer. And this is where your Google Maps information is key.Īround 46 percent of all Google searches seek local information (GoGulf). Google always puts the user experience first - it prioritizes convenience by suggesting credible businesses within close proximity of the searcher. As consumers increasingly rely on Google to find products and services online, you need to ensure your business can be easily found.
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